WeeklySA_AdminSPLENDOUR: The event incorporating style and art into its delivery, hosting conversations and supporting the participating designers…
NEW YORK – After a two-year hiatus, the United States’ Miami Fashion Week (MIAFW) returned to claim its esteemed place as one of the world capitals’ foremost fashion shows.
The second largest fashion event in the US, MIAFW is debuting resort collections of established and emerging international designers. It is taking place in Miami, Florida, started on Tuesday (May 31) and will last until Sunday.
This year’s show highlights international designers with a focus on sustainable fashion practices. 5WPR, one of the largest independently-owned PR firms in the US, which announced the return of the event for its 22nd edition after a two-year Covid-induced break, is assigned to manage and support MIAFW events taking place across Miami’s most iconic venues including Vizcaya Museum & Gardens, Gary Nader Art Center, and Frost Science Museum. Relaunched in 2016 under new management, Miami Fashion Week plays an integral role in the industry by continuing to be the first international platform for the resort season to an audience of A-list celebrities, global influencers, and fashion leaders.
“We are thrilled to resume our work with client Miami Fashion Week and experience first-hand the ongoing return to live events,” said Dara A Busch, CEO of 5WPR, adding that this year’s show would be attracting “a substantial audience, including designers, industry experts, celebrities, and influencers”. MIAFW executive director Lourdes Fernández-Velasco: “Being our first time back in two years, we’ve teamed up with 5WPR to further amplify our ongoing commitment to bringing sustainability and new technology to the fashion industry. This year, we are bringing the heat to Miami showcasing the hottest collections and look on the runway.”
“Miami Fashion Week’s notorious list of celebrity and designer supporters is endless, with big names including honorary President Antonio Banderas, Gary Nader, Juanes, Emilio Estefan, Roberto Cavalli and more. This year, special guest, Italian luxury lifestyle brand, Missoni, and world-renowned designer Naeem Khan is joining the line-up for the first time to showcase their latest collections. In addition, MIAFW will revolutionise fashion, incorporating style and art into the shows, new venues, hosting real conversations and supporting the participating designers to make a bigger splash than ever before”. – WSAM Reporter and PRNewswire
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