WeeklySA_AdminFORAY: The Cape winelands’ estate aims to increase brand recognition and market penetration across the region through its partnership with Nimbility…
By Own Correspondent
Founded in 1700, South Africa’s Vergelegen wine estate has announced a new partnership with brand-building agency Nimbility to expand its presence in Asia Pacific countries.
“We are thrilled to be partnering with Nimbility to build our export markets in APAC and increase Vergelegen’s presence and visibility across the region,” said Luke O’Cuinneagain, head winemaker at Vergelegen.
“Our historic brand credentials, focus on sustainable farming practices resulting in exceptional wine quality, and deep-rooted hospitality credentials which focus us within occasion-based drinking moments, gives us a number of unique selling points that we hope will resonate with Asian consumers.”
Vergelegen aims to increase brand recognition and market penetration across the APAC region through its partnership with Nimbility.
Francesca Martin, Nimbility’s founding partner and chief marketing officer, said of the deal: “Vergelegen’s deep-rooted expertise in hospitality and entertainment where their wines are developed for occasion-based drinking, be that a casual picnic with friends or toasting a celebratory dinner, positions the brand extremely well to take advantage of the new trends in occasion-based drinking that are currently hitting APAC. We are excited to be adding these wines to our South African portfolio.”– Drinks Business and wine.co.za
