WeeklySA_AdminHERITAGE: The brand’s artisanal range of luxury spirits is the product of discovery and tenacious tinkering over time…
By Len Maseko
In recent years, the South African revelry scene has witnessed a growing trend towards low and non-alcoholic drinks market.
Notably, the boom in the consumption of non-alcoholic spirits is driven by a trend by a growing health and wellness lifestyle among the younger consumers like Gen Z and Millennials.
In the milieu of this wave has come a greater demand for sophisticated and varied non-alcoholic options, like non-alcoholic gin, vodka and whisky alternatives, including other categories like wine, bubbly and ready-to-drink beverages. Thanks to a greater awareness of the risks associated with alcohol and a desire for zero-calorie or low-sugar alternatives.
The drinks sector is now responding to a trend that moves beyond basic mocktails to include complex and premium non-alcoholic spirits that mimic the taste and experience of traditional alcoholic drinks, catering to a more discerning palate.
Apparently, what ignited this trend for alcohol-free drinks that resemble the real thing began several decades ago in Finland as part of a post-World War II effort to help the Finnish public control their alcohol use. In 2013, the UK and other European countries re-launched it as a public health initiative to encourage people to take a break from alcohol, which was usually the first 31 days of the year.
Meanwhile, the South African non-alcoholic spirits market is projected to grow significantly by 2030, reaching an expected market revenue of an estimated R240 million by 2030, according to Statista. Vodka was the largest revenue-generating segment in 2024, while non-alcoholic gin is the fastest-growing segment.
Tapping into non-alcoholic gin’s growth trend, and spurred by South African consumers increasingly seeking healthier beverage options, is Cape Town-based Musgrave Spirits renowned for bequeathing South Africa with the original pink gin.
Well-known for their pioneering spirit, Musgrave now boasts a range that includes a richly aromatic gin alternative INSPIRIT, alcohol-free infusion made with 12 rare botanicals inspired by the ancient spice route of Africa. This is in addition to their original gin and pink edition, which set the tone for INSPIRIT with the formula of the aromatic blend of 12 rare botanicals.
This drink is the result of many hours of tinkering and experimenting at the Cape Town distillery, which fused elements to arrive at a point they were satisfied that it “is as good as the real thing”.
Having nosed it, and being enamoured by its whiff of bountiful aromas, the sensation of a light and elegant palate brimming botanical offerings is simply seductive. Thankfully, it derives its distinct flavours from the deft infusion of cardamom and juniper notes, complemented by African ginger, lime, and grains of paradise, which give it a surprisingly nuanced mouthfeel.
From the mid-palate romance with the taste buds, the first swig eventually ebbs into a harmonious and fragrant finish. An experience that instantly invokes that happy dilemma: nothing, indeed, is as testing to the willpower as attempting to resist a follow-up sip after the sublime first.
A sweet dilemma, indeed, since a second swig will hardly deliver one into the hazardous arms of the law at the end of that nightcap. A perpetual sting in the tale of many a night-on-the-town binges during that lone nocturnal drive back home.
Musgrave is a family business that derives its existence from the cross-seas adventure of one Maurice Boon Musgrave, who left England in 1949 bound for Africa to start a new life. Three months on a ship with a small baby, a measles outbreak and sea-sickness started an adventure that would change his life forever.
This pioneering spirit of endeavour, adventure and courage would later inspire Maurice’s granddaughter, Simone, the founder of Musgrave Spirits. She is the guardian of Maurice’s passion for the unusual.
“Musgrave Spirits are an expression of my family heritage and my story as a woman in business in Africa,” says Simone. “Our drinks also speak to my love for beautiful brands and products. Musgrave is a celebration of those moments we treasure in our memories”. INSPIRIT (750ml) retails at R269 nationwide.
EVENTS
100 Years of Pinotage
The Pinotage Association of South Africa will celebrate the centenary of South Africa’s iconic variety at the Pretoria Country Club on November 15, with an evening of tasting of fine wine and cuisine.
The evening will comprise:
· Unlimited Pinotage Tastings: Savour most celebrated local Pinotage expressions – alongside some rare, international pours.
· Harvest Table Feast: Indulge in a curated selection of seasonal dishes, crafted to complement each sip.
· Live Art Performance: Watch a captivating piece brought to life – and later auctioned.
· Curated Art Exhibition: Explore exceptional works by local artists, from paintings to inspired sculptures.
· Global Wine Expert: A guide to the wines conducted by an international wine authority, sharing insight, stories and charm.
The event starts at 18h00. The Pretoria Country Club is situated on 241 Sidney Avenue, Waterkloof. Dress to impress and raise a glass to a legacy that has shaped our nation’s wine story. Book your ticket now using the promo code SASA and receive a special 10% discount. Tickets cost R850 a person via Quicket.
WHISKY LIVE
In celebration of our 23-year legacy, Whisky Live returns to Johannesburg for its annual edition over three days, on November 13, 14 and 15.
An event that pays homage to the enchanting World of Whisky, it will be held at The Galleria Conference & Events in Sandton.
Patrons will have the rare opportunity of diving headlong into a staggering showcase of over 200 whiskies, comprising a carefully curated collection of rare gems to time-honoured favourites, representing the crème de la crème of whiskies. The Galleria is located in a prime position within the thriving cosmopolitan Sandton district with breathtaking views over the Sandton skyline. It is the perfect backdrop to enjoy world-class whiskies, exclusive master classes, and unforgettable experiences.
Notably, a masterclass ticket alone does not grant one access to the tasting hall, which will require the purchase of a combo ticket, costing R995 to attend both experiences. Other packages cost R1 695 (VIP Lounge) and general access (R495), which affords the taster 18 tasting tokens.
FRANSCHHOEK BUBBLY FEST
Franschhoek Cap Classique and Champagne Festival is back to pamper wine lovers from all over South Africa with a garden-party-style day filled with bubbly.
The event takes place at its usual venue – Franschhoek Huguenot Monument Festival Grounds – on November 29 and 30, from 11h00.
Set against the historic backdrop of the Huguenot Monument, the festival unfolds over a weekend rich with epicurean delights, providing plenty of reasons to raise a glass and share a toast.
Attendees can look forward to an unforgettable experience filled with floral-themed festivities, exquisite Cap Classiques, and vibrant live entertainment. The joyful sound of popping corks will resonate throughout, creating the perfect atmosphere for celebrating all things sparkling.
Over two lively days, festival-goers can enjoy performances by popular acts such as the Majozi Band and the Absolutely Fabulous Duo, returning by popular demand. As the culinary capital of the country, Franschhoek’s local restaurants and a variety of pop-up food stalls will ensure that guests indulge in artisanal gourmet goodness and French-inspired fare proudly on offer.
Fijnwyn Wine & Food Market
Celebrate the arrival of summer at the Fijnwyn Innie Lente Wine and Food Marketat the Shokran Events Venue, Pretoria, on November 8.
Wrap up the year in style at the Festive Fijnwyn Wine & Food Market on Saturday, 8 November 2025 at the Shokran Events Venue, Pretoria East. The perfect way to celebrate the festive season – whether with friends, family, or colleagues – and taste wines from over 30 wine farms!
Enjoy a selection of white, rosé, and red wines, paired with delicious offerings from top street food vendors or a specially curated graze box. The lively live music will add to the festive vibe, making this the ultimate end-of-year celebration.
A R220 ticket via iTickets includes a tasting glass and access to unlimited wine tastings. : Shokran Events Venue is situated on 99 Luiperd Street Tiegerpoort, Pretoria. The event starts at 10h00.
Stellenbosch Street Soirées
The very best season to experience Stellenbosch is back and along with it, the City of Oaks’ famous open-air Street Soirées too. Organised by the Stellenbosch Wine Routes, the Street Soirées are the opportunity to get a taste of winelands’ living in an informal, cocktail setting with top wine, street food and live music.
Starting from Wednesday (October 29), the Street Soirées take place once or twice a month until March 25 next year. While the run may seem long, tickets to each two-hour event sell out quickly and bookings should best be made promptly via https://plankton.mobi/.
“The Stellenbosch Street Soirées have become one of the most highly anticipated fixtures of the winelands calendar,” says Stellenbosch Wine Routes manager Elmarie Rabe. “It’s not only a way to be immersed in the rich wine and food traditions of the Stellenbosch lifestyle but many people use it as a prelude to a night on the town.”
Other dates for the Stellenbosch Street Soirées for 2025/26 are: 12 & 26 November 12 & 26; December 10; January 14 & 28; February 11 & 25; and March 11 & 25. They take place at Drostdy Street, Stellenbosch, from 18:00 to 20:00. Tickets cost R250 pp (includes a branded glass + 10 wine tasting tokens). Tickets: https://plankton.mobi/. Each ticket includes a memorable evening under oaks, along with street food for sale, music and a special premium tasting included among the 10 tasting tokens supplied.
CONSTANTIA WINES FAIR
The Cellars-Hohenort Hotel & Spa will present its inaugural Tastes of the Valley event on November 15, celebrating Constantia’s finest wines paired with a delectable cuisine.
This relaxed, elegant wine tasting event will unfold in the hotel’s celebrated gardens, offering guests the opportunity to explore the wines of six Constantia Valley wine estates in one location.
Guests will be exposed to a relaxed tasting journey, featuring a range of wines from Beau Constantia, Eagles’ Nest, Buitenverwachting, Groot Constantia, Steenberg Vineyards, and Constantia Glen, each showcasing three to four of their signature wines.
This deftly curated collection will highlight the diversity, quality, and character of Constantia’s wine offering, from elegant whites to reds and everything in between.
Tickets costing R485 per person include a tasting glass. Only 100 tickets are available to the adults-only event split into two tasting sessions: the first from 12:00 to 15:00 and the second from 14:00 to 17:00. Guests are encouraged to enjoy the event responsibly. Booking available via Quicket.
Darling Whisky Show
The first-ever Darling Whisky Weekend, to be held from November 21 to 23, will showcase the splendour of the picturesque West Coast town.
This event will include select masterclasses and whisky tastings from some of the world’s most renowned distilleries. Inspired by the successful McGregor Whisky Weekend, founded by Hector McBeth, the event aims to unite whisky aficionados, distillers, and newcomers to celebrate craftsmanship and culture on South Africa’s Cape West Coast.
McBeth, owner of WhiskyShop.co.za and Retail stores in Woodstock and Fourways, states: “The Darling Whisky Weekend offers a unique flavour journey up South Africa’s West Coast, where event guests can savour exceptional whiskies, sample exquisite whiskies from around the globe, including Scotland’s Aberlour and Ardbeg, Ireland’s Dunvilles and Foxes Bow, Japan’s Nikka and Suntory, India’s Indri and Paul John, and South Africa’s very own TOOR and Darling Brew Reminisce.”
Tickets range from R150 for Masterclasses to R495 (Early Bird) or R550 (General) for the main event, with a Sunday Whisky Brunch at R1 000. Shuttles will run from 12:00 PM for safe and easy travel. Tickets are available from www.darlingwhiskyweekend.co.za… – Compiled by Len Maseko
