WeeklySA_AdminPURPOSE: Project initiators call on businesses, funders, youth organisations and government partners to join in scaling the programme nationally…
By WSAM Reporter
A flagship initiative aimed at developing 10 000 purpose-driven, digitally-skilled and economically active youth leaders by 2030 has been launched.
Marking the beginning of a bold national movement to empower young people across the country, 10 000 Champions was recently launched in Soweto – the home of youth-led revolutions – to symbolise the rising of a new generation.
The initiative will start with the drive to empower the first 100 champions over the next six month. The launch brought together young people, community leaders, facilitators, and supporters for a high-energy day of mind-set development, goal setting and inspiration.
From powerful keynotes and personal breakthrough workshops, the event was a celebration of what’s possible when young people are given the right tools and the right environment.
The event opened with a moment of reflection from community partner Jeff Mamogale, who acknowledged the late ANC struggle stalwart Joe Gqabi and the role of the Integrated Development Centre in the day’s activities.
Guest speaker and author Nomvuyo Bengane delivered a powerful video message, sharing her personal story, the philosophy behind her latest book, and her commitment to supporting young people in building a better future.
One of the highlights of the day was a board-breaking exercise, a physical and symbolic act where participants break through wooden boards representing their fears and limiting beliefs. Facilitated by project founder and lead coach, KK Diaz, the mind-shifting routine generated energy and emotion when it was demonstrated how it could help the youth smash through their mental barriers.
The event concluded with a roadmap session titled “Where to from here”, outlining the next six months of the programme, which will serve as the “Proof of Concept” phase. During this period, the initiative will provide structured training in purpose, mindset mastery, digital and business skills, leadership, community building, and job creation.
The organisers extended deep appreciation to “the founding champions” who participated in the launch event, as well as to the team, facilitators, volunteers, and partners who made the day possible.
“We believe young people shouldn’t have to wait any longer for change — they are the change,” said KK Diaz, founder of the initiative and CEO of A-Game Business.
“This programme doesn’t hand out promises. It equips people to become the help their communities have been waiting for.”
As the rollout begins, the 10 000 Champions movement has called on businesses, funders, youth organisations and government partners to join in scaling the programme nationally and across the continent.
This isn’t just a project — it’s a movement to build Africa’s future by investing in the generation that will lead it.
