WeeklySA_AdminGrow: There is growing public interest in hiring events managers to arrange lavish parties
By Isaac Moledi
A career in the events industry would be an ideal profession to consider especially for a soon-to-be high school graduate planning a great future.For instance, if a passion for events, hospitality or entrepreneurship runs deep in your veins and you want to make your mark in your future career, events management may be for you. On the other hand, if you resent having to go the extra mile to make people happy, experts believe event management may not be the right line of work for you.
Events experts say events management is found most rewarding by those for whom other people’s happiness is their own.
For instance, if you find making people happy to be a just reward for bending over backward, a rewarding industry or the events industry may just be the perfect fit for you.
But, cautions the Aleit Academy, the premiere training and education facility for the events managers of tomorrow, some common misconceptions about event management need to be cleared first before one can think of venturing into this field.
The Academy believes that you need to know and understand the pros and cons of getting involved in the industry.
The academy provides eight reasons why you should study eventS management. It also clears some misconceptions, truths and everything involved in the industry.
– Events management is a real job.
Misconception number one, according to the Aleit Academy, is that events management is not a real job. Usually those towing this line are well-meaning family and friends who simply do not understand the industry or the gaping hole in the market that events managers fill.
According to the academy, these well-meaning naysayers will try to talk you out of following your dream. The Academy cautions however, that you should not let their ignorance be your downfall. It says what you need to know is that there is money to be made and, most importantly, fun to be had while doing it, in the events industry.
“Events management is a real job that can take you all over the world, introduce you to fascinating people and yes, can keep you paying the bills on time,” says the Academy.
– It is a growing industry.
According to Aleit Academy, experience is king in the 21st century and people are increasingly spending their money on experiences as opposed to material goods. As a result, the events industry is booming.
“Get your foot in the door and ride this wave while you can – now is the time to be making a name for yourself that will ensure your success for years to come.”
It believes that the growing public interest in throwing lavish parties and hiring events managers means that this once incredibly competitive market now has more than enough work to go around for those trained professionals who can pull off a flawless event.
– You will have a great skillset.
Events managers pick up all kinds of useful skills on the job. The Academy says not only must events managers by definition be level-headed organizers, but they are skilled communicators too. This means that trained event managers who are looking to make lateral shifts often find employment in communication capacities.
Their eloquence, ability to manage a team and skilled efficiency when it comes to time management makes events managers sought-after both in the events industry and elsewhere.
“A career in events management sets you up to pick up a wide variety of skills that make you increasingly employable both in the events industry and in others. You also cannot underestimate the value of the networking opportunities an event management career presents you with.”
– Professional qualifications in events management do exist.
A professional qualification in events management takes time and effort to work toward, just like any other degree or certification – and it is just as valuable.
But what about hands-on experience?
The Academy says a hands – on experience is critical for professional events managers and that is why professional events management qualifications like those offered by The Aleit Academy, have a huge hands-on component.
– The events industry is your oyster.
Whether you have an idea for financials and want to go into budget development and be a financial controller or like to be more hands – on and want to go into set-up and event design, there is a role in this industry to suit each and every individual’s unique talents and preferences.
– Travel.
From site visits to coordination meetings to planning and being flown in to manage and coordinate destination events, the Academy says if you would love to see even a small part of the world while being paid to do it, the events industry is definitely an industry you should consider breaking into.
– The work is rewarding.
Most industries rely on compartmentalizing structures and those who work on projects rarely get to see them through from beginning to end as they come in to complete their task before having to hand off the project again to the next person in the metaphorical production line.
– Everyday is different.
An event management career is many things, but it is never boring. Each and every project and each and every day, will bring with it unique challenges, new people and new places you will need to navigate.
THOUSANDS EXPECTED TO FLOCK TO RAND SHOW DAILY
EXPO: Lots of fun and games, limitless
shopping for the whole family…
By Victor Mecoamere
The Rand Show, one of South Africa’s most popular and largest family friendly consumer and entertainment exposition event which turns 125 this year, will welcome at least 100 000 visitors over five days from April 6.
Taking place at the Johannesburg Expo Centre, Nasrec just a stone’s throw away from Soweto, the Rand Show, which was inaugurate on 13 March 1895, is a record breaker of sorts, as the always eagerly awaited event has been running uninterrupted since the mid-40s and was only recently suspended over the nearly two years long Covid-19 pandemic related lockdown period. Interestingly, the Rand Show consists of 150 000 square metres of trading and entertainment space, boasts more than 20 000 parking bays and is located 30 minutes away from major airports and is easily accessible by road from all over Gauteng.
According to the organisers, the show’s accent this year is on Small, Medium and Micro Enterprises (SMMEs), with exhibitors would be able to showcase their myriad brands to thousands of visitors, launch new products to a captive audience, meet new and existing clients, sell their products directly from the exhibition floor, create maximum exposure for their numerous products and benefit immensely from the popularity of the show and its potentially extensive marketing reach.
In line with this bias towards SMMEs the 2023 Rand Show’s publicists, Lime Envelope have said that last week a panel of experts presented an online training workshop for SMME owners and as an added value to all the more than 100 exhibitors. Among other aspects, the training involved the best ways through which to develop a stand concept and design for optimal exposure and highly active interactions with the clients, how to promote products or services online, the internet and on social media.
One of the quickest and most engaging ways to get a brand in front of thousands of people is at an expo. This event not only sees tens of thousands of people through the doors, the visitors that come, come to buy and be entertained. They are ready to talk, see and shop and are highly interactive. This training and the exhibitors’ enthusiastic uptake, promise to deliver quality to visitors and results for exhibitors.
Visitors to the Rand Show can experience helicopter flips, drifting and advanced driving, albeit under the supervision of professionals, while a new addition to the event this year is a Dog Showcase that is backed by The South African Dog Agility Association (SADAA). For prospectively unforgettable shopping experiences, visitors should visit the Nasrec Hall 6, while Hall 7 is expected to host an indoor market, Hall 8 has reportedly been set aside as a kiddies zone, Hall 9 is due to serve as a public service hub. There is a huge music festival stage and several top acts have been lined up for this year. And visitors should expect to be entertained via a Dog Show, various Theme Park related activities, Go-karting and bikes on a planned “High Adrenaline Zone”, helicopter rides, spinning and drifting, 4×4 driving experiences, an elaborate South African National Defence Force (SANDF) showcase, and an “Animal Farm” which is always a hit with the tiny tots.
Published on the 92nd Edition.
