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PARTNERSHIP: The brand is set to start featuring the new spokesperson in campaigns, starting in September…
By WSAM Correspondent
TORONTO, CANADA – In what is surely one of the biggest announcements in the world of beauty, L’Oréal Paris, the number one beauty brand in the world, Wednesday said it was thrilled to welcome supermodel Kendall Jenner to the family.
The cosmetics house said Kendall was a powerful, successful, and talented young woman who continued to captivate audiences around her. A constant figure in the fashion industry, an entrepreneur, and a media icon, Kendall Jenner had become a role model for her generation, it said.
Delphine Viguier-Hovasse, L’Oréal global president, said: “L’Oréal Paris is honoured to announce our partnership with one of the most powerful women in the world. It’s a new high in our mission to empower every woman, everywhere. At any other time, Kendall Jenner might have been as successful as she is now, but her worth and her choices and her image might have been defined or even controlled by others. But nobody defines Kendall Jenner but Kendall Jenner. She is the embodiment of everything Gen-Z stands for, owning her image, proudly growing in her self-worth, and inspiring others to do the same”.
“I’m honoured to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, I’m worth it,” said Kendall Jenner. “Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment.” Kendall Jenner joins L’Oréal Paris to be the lead of the brand’s makeup campaigns starting in September.
Born in Los Angeles in 1995, Kendall Jenner has become one of the world’s biggest models and one of the most influential women in the world. Since 2007, alongside her Kardashian and Jenner sisters, the supermodel has grown up with the world as her audience, having started modelling at the age of 13. By the time she was 22, she had already accomplished so much, walking for the biggest fashion houses and collaborating with some of the world’s most powerful brands.
Sisterhood
As part of a family led by a strong woman, Chris Jenner, and one that has blazed a new trail and redefined success for the modern world, Kendall is an example of solidarity and sisterhood. Away from the cameras, each member of the family has forged their own path while supporting the others on theirs. Each has taken ownership of her own identity and destiny, carving out their unique stories while simultaneously showing how women can grow together and lift each other up.
With 350 million followers on social media, Kendall has her own global media platform, of which she is editor-in-chief. With complete agency over what she shares with the world, she inspires women to be themselves and share their lives on their terms.
Icon
Giving life to what for many is beyond their wildest dreams, Kendall has become an icon and a true global success story. Over the years, the supermodel has used her powerhouse position and platform to speak openly about struggles with mental health and anxiety.
L’Oréal added that her honesty had helped start conversations among the millions of young women and girls who admire her. “Because simply knowing that Kendall also struggles with insecurities allows girls to open up about their own issues and create networks of support along their paths to self-worth,” it added.
L’Oréal, the world’s number one beauty brand, is dedicated to empowering women and men by offering the most luxurious and innovative products and services available in the mass market. For more than 100 years, the company has focused on advancement in technology, innovation and research, providing ground-breaking, high-quality products for women, men, and children of all ages and ethnicities in five major beauty categories: cosmetics, skincare, hair colour, haircare, and men’s grooming.
SHORT PRACTICAL COURSE FOR FASHION ENTHUSIASTS
COMPETENC: Graduates will gain knowledge in pattern making, garment manufacturing, creative design…
By Robert Tlapu
Fashion evolves all times and determines contemporary lifestyles. To master fashion, wannabe fashionistas must immerse themselves in a brief course in pattern design, garment construction, creative design and make-up on garments.
To this end, Design Studio is offering four subjects as part of a unique three months short course program at the Stadio School of Fashion in Johannesburg. The comprehensive curriculum is carefully curated to develop the highest-level of both practical skills and theoretical competency in the shortest possible time. The course aims to help students to thrive in entry-level fashion contexts. Graduates will gain knowledge in pattern making, garment manufacturing, and creative design, empowering them to produce and communicate specific creative and technical information relevant to the fields of fashion design.
The 10-week long course offers an immersive learning experience with the emphasis on hands-on learning. Students will be supported through teaching and practical assessments on how to use basic tools and techniques necessary for the completion of fashion-related projects.
Divided into four parts, the course covers each core practice in detail, allowing students to build a strong foundation in their chosen area of expertise.
- Creative Design – This module introduces students to the theoretical principles of design, equipping them with essential skills such as elementary drawing, technical drawing and observation. By learning fundamental design processes, students will be able to apply various concepts in a fashion context. The module also teaches students to find inspiration from external sources, enabling them to create visually stunning storyboards for effective presentations.
- Garment Construction – with this module students are allowed to develop proficiency in using basic garment construction equipment effectively and efficiently. By understanding the order of construction, students will learn to sew garments at a foundation level. This module also focuses on translating basic patterns from 2D to 3D, allowing students to bring their designs to life through practical construction techniques.
- Pattern Design – the aim of this module is to enhance students’ ability to apply elementary measuring and drafting methods. They will also gain insights into proportion, construct mock-ups, and create basic patterns, aligning them with entry-level pattern-making positions in the fashion industry. The module serves as a stepping-stone for students to delve deeper into the world of pattern design.
- Make-up – Students will acquire comprehensive skills aligned to the foundational principles and practices that form the basis of makeup application.
Throughout the program, students will receive comprehensive support, allowing them to acquire the necessary practical skill sets aligned with the fashion design field. The Design Studio’s program caters to individuals with a passion for fashion and a desire to pursue a successful career in the industry. The course starts on 7 August 2023.
