WeeklySA_AdminDISTINCTIVE: Johnny Walker unveils limited-release edition from its blue label expression for the high-end market…
By Priscilla Malinga
In time for the festive season, Johnnie Walker has introduced the limited-edition Johnnie Walker Blue Label Ice Chalet.
Following the success of the Johnnie Walker Blue Label Elusive Umami, Johnnie Walker once again redefines luxury with the South African launch of the limited-edition edition. To create the ambience, the venue – The Forum at Hyde Park – was transformed into a high-altitude haven inspired by snowy mountain resorts and the elegance of après-ski culture.
The exclusive gathering invited Johannesburg’s high-net-worth consumers and esteemed guests to experience this newest masterpiece in a setting where opulence meets adventure.
Guests were treated to a unique sensory journey that highlighted the craftsmanship and artistry behind the Ice Chalet blend, meticulously crafted by Master Blender Emma Walker. This special-edition whisky combines cinnamon-spiced apple notes, warm cloves, and Alpine smoke, embodying the very essence of winter luxury.
Guests explored the distinctive blend’s flavour profile through expertly paired dishes, enhancing the sophisticated tasting experience.
Keval Ramraj, Marketing Manager for Johnnie Walker Southern, West Central Africa, expressed his pride in this latest innovation.
“Innovation is embedded in our DNA. The Ice Chalet is a celebration of craftsmanship and luxury that offers our discerning consumers a truly unique experience.
We are thrilled to share this extraordinary blend that captures the warmth of winter and the boldness of adventure,” said Ramraj.
Johnnie Walker Blue Label is renowned for its exceptional taste, timeless elegance, and unparalleled craftsmanship.
