Johannesburg, March 2025 – A fresh wave of high-fashion energy has arrived at Hyde Park Corner with the opening of Hydraulics in the Park. More than just a store, this space is a curated experience, blending high-end international labels with an exclusive in-house fashion line designed for those who live and breathe style.
Hydraulics has spent over three decades shaping South Africa’s fashion scene, introducing rare and sought-after brands to those who appreciate artistry in every stitch. This latest venture brings a more personal touch, offering a unique fusion of global influences and homegrown creativity to an audience that values distinction.
Stocking a coveted lineup of global fashion powerhouses including Moschino, Dsquared2, C.P Company, Karl Lagerfeld, Represent and ICEBERG; Hydraulics in the Park is where runway dreams meet retail reality. These brands, known for their bold aesthetics and impeccable craftsmanship, are now within reach for South Africa’s discerning fashion lovers. Adding an extra layer of exclusivity is Hydraulics’ own design label, a collection that speaks to the soul of the brand and its commitment to authenticity.
Dylan Bolus, Director of Hydraulics, sheds light on the inspiration behind the store: “We wanted to create a space that offers something rare, something that resonates beyond fashion trends. Hydraulics in the Park is so much more than luxury labels, this new store is a showcase for the culture of fashion, the people who wear it, and the stories it tells. Hyde Park Corner was the perfect setting to bring this vision to life.”
Every element of the store, from its sleek design to the tailored shopping experience, reflects an understanding of what true fashion lovers seek… exclusivity, personality, and an effortless connection between style and identity.