WeeklySA_AdminBRAND EXTENSION: Luxury beverage brand House of BNG has unveiled the ready-to-drink sparkling wine laced with orange juice, inspired by South Africa’s growing brunch and daytime celebration culture…
By Len Maseko
South Africa’s leading black-owned luxury beverage brand, the House of BNG, has expanded its sparkling wine portfolio with the launch of “The Mimosa”, a sophisticated ready-to-drink offering designed to bring effortless elegance to daytime occasions.
The latest innovation follows the strong performance of the brand’s Méthode Cap Classique range and its 0% Nectar collection, marking another milestone in the evolution of the House of BNG as a lifestyle-led luxury brand.
A classic Mimosa is a simple, refreshing two-ingredient cocktail made with equal parts chilled sparkling wine (Champagne, Prosecco, or Cava) and orange juice.
Often served in a champagne flute, it is a staple brunch drink on a 50-50 formula, sometimes enhanced with orange liqueur.
Presented in a sleek 250ml can, The Mimosa reimagines the classic brunch favourite for the modern South African consumer. The new variant reflects founder Bonang Matheba’s long-held vision of creating a sparkling wine option for every moment of the day.
“A variant for every occasion – mimosas in the morning, Brut in the afternoon and Nectars in the evening,” Matheba has often said, a philosophy now brought to life with the brand’s latest release.
“I love a mimosa, and our customers have consistently asked for one, especially after we launched the non-alcoholic variant,” Matheba said. “We genuinely listen to trends and consumer preferences. Women are enjoying sparkling wine differently, at different times and occasions, and we need to respond to what our customers want.”
Crafted in collaboration with acclaimed Cape Wine Master Jeff Grier, The Mimosa blends premium Stellenbosch-grown grapes with zesty orange notes to deliver a refreshing balance of crisp bubbles and bright citrus flavour. With an alcohol content of 4.5%, it is positioned as an easy-drinking yet elegant option for daytime celebrations.
Designed for rooftop brunches, poolside gatherings and spontaneous moments, the single-serve can captures the brand’s signature sense of accessible luxury. It pairs naturally with breakfast and brunch favourites such as fresh pastries, smoked salmon and citrus-based desserts, making it a versatile addition to picnics and casual social occasions. The House of BNG was born from Matheba’s vision to create a luxury beverage brand that serves as a love letter to Africa.
Developed over more than two years, the brand reflects her hands-on involvement in every detail, from flavour balance and bubble size to packaging and design.
With the launch of The Mimosa, the House of BNG continues its commitment to celebrating African excellence while offering premium products that fit seamlessly into everyday moments worth toasting. The brand remains entirely South African, from grape sourcing and winemaking to packaging and manufacturing.
Launched in March 2019 with its signature Brut NV and Brut Rosé NV, The House of BNG made history by selling out both online and at Woolworths stores within the first week, generating over one billion impressions on social media. By September 2020, House of BNG had become the number one selling MCC at Woolworths, a remarkable achievement for a brand less than two years old. Matheba made history by becoming the first black woman to join the Cap Classique Producers Association, breaking barriers in the industry.
After six years of excellence, the House of BNG portfolio includes the original Brut NV and Brut Rosé NV, the premium Prestige Reserve MCC, the convenient Nectar Blanc and Nectar Rosé canned offerings, and the inclusive Nectar Rosé Non-Alcoholic.
The Mimosa is now available exclusively on Takealot.
