Nando’s Turning Up the Flame

Leading South African restaurant group Nando’s this week launched a new brand ad campaign, featuring legendary news anchor Mam Noxolo Grootboom, local HipHop megastar Kwesta and Rachel (a Nandoca turned TikTok phenomenon). It casts the spotlights on a cast of South Africans who embody that elusive ‘thing’. Nando’s Chief Brand and Customer Officer Jessica Wheeler says, “This isn’t a campaign. It’s a reset — a return to the way Nando’s was built from day one. Great food. Warm people. A place that feels unmistakably South African.” PHOTOS: Sipho Maluka